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Video Ad Audience Targeting Course
A dedicated syllabus spine for teams that need shared vocabulary across media, creative, and CRM pods — without resorting to hype labels.
Audience retention patterns
We annotate curves with delivery metadata before assigning blame. Teams learn to mark second-second dips, proof delays, and sound-off failures as separate hypotheses. Each pattern ships with a worksheet version number so Friday reviews stay honest when definitions drift.
View-based segments
Cohort cards are written procurement-first: inputs, dedupe rules, refresh triggers, and the CRM stage they feed. Overlap checks are mandatory — we refuse pretty diagrams that hide double counting. Cards tie to creative rotation notes so warm pools do not decay in silence.
Sequence storytelling
Sequencing favors proof swaps over louder hooks, especially for catalog goods. Teams storyboard modular beats, stress transitions, and export briefs editors can execute. Capstone reviews ask for a single risk paragraph each participant must read aloud — awkward, useful, memorable.