Video audience strategy
View-Based Cohort Blueprints
Design cohorts from completion signals, not vanity labels, with documentation your CRM team can adopt.
4 weeks · online · Async modules + two live intensives
Tuition (informational): 360,000 KRW
Skill level: Advanced
Certificate: Included on completion
Request informationDescription
We translate completion thresholds into cohort cards, show how to avoid overlapping definitions, and align naming with lifecycle stages. The emphasis is on operational clarity rather than platform buzzwords.
What ships inside
- Cohort naming workshop with governance examples
- Spreadsheet models for overlap checks
- Guidance on consent-aware first-party joins
- Three blueprint archetypes for B2B, retail, and apps
- Office templates for handoffs to CRM specialists
- Review of export hygiene (timestamps, dedupe)
- Office hours for your taxonomy draft
Outcomes
- Publish a cohort dictionary your CRM team signs off on.
- Run overlap checks before launching new exclusions.
- Pair cohort cards with creative variants without sprawl.
Responsible lead
Sora Kim
Lead instructor for audience architecture and naming hygiene.
Participant questions
We focus on transferable patterns. Network-specific quirks are noted as footnotes, not the spine of the course.
One guest seat per cohort is included; additional seats require coordination with admissions.
We do not configure tools inside your tenant; you apply the blueprints with your own admins.
Experience notes
“View-Based Cohort Blueprints forced us to retire three fuzzy labels that were polluting nurture paths. The overlap spreadsheet alone paid for the seat.”
“Quote only — the blueprint workshop surfaced a timestamp bug we had ignored for quarters.”
“Clear governance, though I still want a deeper appendix on retail media IDs.”