View-through analysis
Retention Patterns for Skippable Inventory
Map where attention drops in skippable placements and rebuild pacing with honest diagnostics.
5 weeks · hybrid · Live labs + async reviews
Tuition (informational): 420,000 KRW
Skill level: Intermediate
Certificate: Included on completion
Request informationDescription
This studio-format course walks through heatmaps of view curves, cohorts by placement length, and how to redesign hooks without resorting to loud gimmicks. You leave with worksheets for weekly reviews and a shared vocabulary for creative and media teams.
What ships inside
- View-curve annotation workshop with anonymized samples
- Templates for weekly creative–media sync notes
- Checklist for hook, bridge, and proof beats
- Guidance on pairing sound-off cues with captions
- Short exercises using spreadsheet-friendly exports
- Discussion on what raw logs cannot explain
- Office-hour block for your own anonymized clip
Outcomes
- Document three repeatable retention checkpoints per asset.
- Run a structured critique that separates craft from delivery issues.
- Ship a one-page brief your editors can execute without guesswork.
Responsible lead
Haneul Park
Program director focused on measurement literacy for in-house teams.
Participant questions
No. We work with exports your ad tools already provide. If you lack certain exports, we show workarounds with manual sampling.
No. We critique and specify; editors remain on your side. Optional add-on edits are not part of this syllabus.
Small budgets produce thin data; we teach how to widen confidence intervals instead of pretending certainty.
Experience notes
“The Retention Patterns module finally gave us language for the second-second dip we kept arguing about. Still using the week-3 annotation grid.”
“Dense but fair. I wanted one more live walkthrough of sound-off pacing.”