Platform video targeting
Platform-Native Warm Audiences
Translate platform-native signals into warm pools that stay explainable to finance partners.
3 weeks · online · Self-paced + live Q&A
Tuition (informational): 280,000 KRW
Skill level: Foundations
Certificate: Not issued for this track
Request informationDescription
We compare engagement definitions across major video surfaces, show how to document assumptions, and pair pools with creative rotation plans. Language stays procurement-ready, not hype-driven.
What ships inside
- Signal glossary tuned for KR buying teams
- Rotation matrix template for creative fatigue
- Guardrails for frequency without alarmist caps
- Documentation pack for stakeholder sign-off
- Sandbox exercises with synthetic data
- Office hour on mapping signals to message stages
- Checklist for naming consistency across pods
Outcomes
- Publish a signal glossary your procurement team can read.
- Pair warm pools with three creative variants without overlap chaos.
- Document refresh triggers tied to creative fatigue notes.
Responsible lead
Yuri Han
Student advisor supporting cross-team handoffs.
Participant questions
Conceptual with light spreadsheet work. No code required.
No. We supply documentation; your operators apply it.
Emerging surfaces may lag our glossary; we note stale items explicitly.
Experience notes
“Platform-Native Warm Audiences gave us plain-language cards finance actually accepted. Rare.”
“Short, blunt, useful. Wanted one more retail-specific breakout.”